Salient Point

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It's been a long time since I had a first birthday, but today is the anniversary of my first step into the world of blogging.

If anyone had shown me 365 days ago, when I created Zoomies, or 371 days ago, when I created Vyoos, a road map of the consequent journey, I would have dismissed it as fantasy.

Twelve months ago blogging was a mystery to me. Today I maintain five healthy and growing Orble blogs, one rather undernourished one, and six company blogs as part of the prospering Salient Point corporate blogging business.

A year ago I was a blogging beginner, standing at the door of a strange new world. Today I write with authority (or possibly bravado) about AdSense and optimisation of search engine visibility, and field phone calls from chief executives demanding to know what the heck a corporate blog is and how can I justify the monthly fee in terms of return on investment.

It's been life-changing.
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Posted By: Chris Champion - Category: Blogging, Salient Point, Self-employment, Small business

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Blog writer wanted

June 3rd 2009 01:10

Candidates should be female, aged 29-39, and resident of Melbourne, Australia.

Salient Point, my corporate blogging services company, is negotiating with a cable television content provider to write a blog for a TV station. The station shows re-runs of favourite 1980s, 1990s and early 2000s series, including all the most popular ones (Friends, Will & Grace, Ally McBeal, Baywatch etc).

The blog will build readership in two ways. The first is through content around the theme of celebrities: news, reviews, historical anecdotes, polls, trivia etc. The second is through content which appeals directly to the TV station's dominant demographic — women in the 29-39 year-old age group.

We need someone to be the face and the heart of the blog, a woman from this age group with a passion for TV and an interest in celebrity news and issues.

She must also be a professional-level writer, preferably with a media or PR background. She must be confident dealing with client management, capable of generating unique and engaging content, and able to build and sustain readership loyalty.

Pay is A$55 per hour. The number of hours involved is not yet known, but will be a minimum of 2.5 hours a week and a maximum of 7.5 hours a week.

Please respond to Chris dot Champion at salientpoint dot com dot au.
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Posted By: Chris Champion - Category: Australia, Blogging, Celebrity watch, Salient Point

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How Gen Y are you?

May 24th 2009 08:45

"You are so Gen Y," my friend Cathy told me yesterday.

I didn't know whether to say thank you or argue. I didn't really know what she meant. Until fairly recently, I didn't even know what the term Gen Y meant.

I decided on an intelligent and diplomatic response delivered in a friendly but enquiring tone. "Huh?" I said.

Before giving her reply, I should explain the circumstances. We had been discussing business. Cathy runs a consulting business of the mature and established type. She provides and implements marketing and promotional strategies to government, semi-government, public, private and intergalactic organisations. When it comes to business contacts, Cathy knows everybody.

I run a corporate blogging business which has been around for quite a few weeks now and provides a great deal of hope that some day we may do business with government, semi-government, public, private and intergalactic organisations. As for business contacts, I know Cathy.

So while she spends her days ruling the world for her clients, I spend mine writing blog material for potential clients. I work hard at it, and on occasions, when deep in meaningful word smithing, I ignore the phone because I don't want to disturb the creative flow.

"Why don't you answer your phone any more?" asked Cathy.

I tried to explain the need for prioritising creation over conversation. I have a business partner whose job is to sell our blogging service. My job is to write, and I can do it more effectively when uninterrupted. Cathy was silent for a moment so I added, "You can always email me," I said. "I prefer emails to phone calls anyway."

Oops. That's when she accused me of being Gen Y. Huh? "Because," she said, "Gen Y people prefer social media and texting to phone calls."

I still don't know whether to say thank you or argue. How Gen Y am I? How Gen Y are you?

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Posted By: Chris Champion - Category: Blogging, Salient Point, Self-employment, Small business

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I am in business

March 3rd 2009 06:52

Like many people, I suppose, I have dreamed about the freedom of working for myself. Self-sufficiency and the exhilaration of knowing that I will never have to answer to a boss again - how hard can it be?

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