Money is sexy
August 30th 2010 08:28
Money compensates for bad hair too
There is an old joke that defines "charisma" as something that short, fat, balding rich men have. An Israeli academic has just proven it correct.
Dan Ariely, who is a Professor of Behavioral Economics at Duke University in the US, determined that short men looking for women through online dating sites are disadvantaged and the only thing that can compensate, in the eyes of women, for their shortness of stature is money.
Specifically, men need to earn about US$35,000 more a year for every inch they are under 5ft10in.
Prof Ariely reached the conclusion after polling 28,000 online daters.
His research also revealed that women think men are most desirable aged 27, men think women are most desirable at 21, women go more for looks while men go more for age and weight, and both lie a lot in creating their online profiles.
For women, the attractiveness of men rises the more education they have, but men don't return the compliment, generally giving a woman no extra credit for a degree beyond a bachelor's. Intimidated?
Professor Ariely's rather sad findings are published in his book "The Upside of Irrationality".
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