Massive marketing
March 15th 2010 09:54
Why not, she says. “I love eating and people love watching me eat. It makes people happy, and I'm not harming anyone.”
Her claim that people "love" to watch her eat may be an overstatement, but the fact that some people are fascinated by the sight of a very large woman eating very large amounts of food is undeniable.
We know this because Donna Simpson has a web site which offers live video of her eating, on average, "four burgers and fries, a loaf of bread with peanut butter and jam, four servings of meatloaf and mashed potato, a large pizza, a chocolate cake with ice cream and cream, 12 cupcakes, two cheesecakes and fizzy drinks" a day.
That's a direct quote from Donna.
Simspon says she spends about US$600 a week on food, but has 260 web site subscribers, including some from Australia and Japan, who pay US$12 a month, giving her more than US$3,000 a month.
It's a solid return, and obviously has growth potential, considering it was launched just four months ago.
One can help massage growth potential, of course, with some astute marketing. But how to promote a video feed of a fat woman eating a lot? How to hit the headlines of the big city papers and, yes, the bloggers?
Hey, we know, how about announcing your intention to become the world's fattest woman!
The magazine exclusives, the book and the reality TV show are not far away.
story: dailymail.co.uk; image: James Ambler/Barcroft USA
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