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The naked woman of Tours

February 21st 2011 23:13
: Vyoos news
nude woman
An artist's impression of the proposed nude woman statue.

VYOOS EDITORIAL
The French are artistic and when the municipal authorities in Tours, in central France, announced plans for a sensational new statue on a hill overlooking the city, most people approved.


It is true that some dissented. There were those opposed to its size - at 120 feet long and 50 feet high (about 35 by 15 metres), it would be a giant. Others were opposed to the fact that statue would be of an unclothed woman.

Still, those in favour considerably outnumbered those opposed to big art and those with Victorian scruples on nudity.

That changed, however, when it was revealed that the statuesque woman would be reclining, that her legs would be slightly open, and that anatomically precise genitalia would be visible to all.

Especially the students at the Catholic boys school immediately opposite the proposed statue.

Suddenly, about half the residents of Tours are opposed to the statue, creating a dilemma for the authorities.

Should art be forced down the throats, or into the eyeballs, of a community not entirely ready to embrace it?

Of course not. Artists should not have to put up with prudes and obstructionists. If the municipal boffins and school authorities insist on preventing the schoolboys from seeing what they no doubt already have seen a thousand times on the internet, there is an obvious solution - move the school.

montrealgazette.com; image: Postmedia News
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: Paris Motor Show
lamborghini sesto elemento
The Lamborghini Sesto Elemento goes from 0 to 100km/h in 2.5 seconds and doesn't need scantily clad women to look sexy.

One has to applaud companies which have the strength of long-held convictions and insist on adherence to traditions of excellence. Well, most of the time.

The Paris Motor Show, one of the most glamorous and prestigious of automotive events, is on this week. All the great marques are there, as is the gloss, gleam and marketing pizazz one expects of such an event.

Just look at the Lamborghini stand. Their cars are always stunning, as are their girls. Motor shows have long been as well known for scantily clad women as cars. The Lamborghini marketing people this year dressed their models in skintight, strapless, silver dresses slit to the thigh.

That's dedicated adherence to tradition for you.

But wait. Look at a few more stands and you notice something remarkable. Where are the girls? Where's the tradition?

The fact is that Lamborghini was pretty much alone with the sexy marketing in Paris this year. It might be traditional, but it's outdated.

"The days of bikini-clad women on bonnets are gone," said automotive PR agency PFPR Communications.

The reason is prosaic: the car makers don't wish to alienate an estimated 30 per cent - and growing quickly - of the market. Women.

The Renault stand in Paris summed it up. They had women attendants, but as one report said, they were dressed "more like a woman behind the wheel than across the bonnet".

Many stands featured male hosts.

Of course, if the proportion of new cars being bought by women continues to grow and one day women dominate the market the way men have in the past, we can expect more men on the Paris Motor Show stands, wearing less.
Thomson Reuters


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