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Happy birthday to me 1

June 28th 2009 02:21
first birthday
It's been a long time since I had a first birthday, but today is the anniversary of my first step into the world of blogging.

If anyone had shown me 365 days ago, when I created Zoomies, or 371 days ago, when I created Vyoos, a road map of the consequent journey, I would have dismissed it as fantasy.


Twelve months ago blogging was a mystery to me. Today I maintain five healthy and growing Orble blogs, one rather undernourished one, and six company blogs as part of the prospering Salient Point corporate blogging business.

A year ago I was a blogging beginner, standing at the door of a strange new world. Today I write with authority (or possibly bravado) about AdSense and optimisation of search engine visibility, and field phone calls from chief executives demanding to know what the heck a corporate blog is and how can I justify the monthly fee in terms of return on investment.

It's been life-changing.
image: www.pepperspollywogs.com



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How Gen Y are you?

May 24th 2009 08:45
Gen Y

"You are so Gen Y," my friend Cathy told me yesterday.

I didn't know whether to say thank you or argue. I didn't really know what she meant. Until fairly recently, I didn't even know what the term Gen Y meant.

I decided on an intelligent and diplomatic response delivered in a friendly but enquiring tone. "Huh?" I said.


Before giving her reply, I should explain the circumstances. We had been discussing business. Cathy runs a consulting business of the mature and established type. She provides and implements marketing and promotional strategies to government, semi-government, public, private and intergalactic organisations. When it comes to business contacts, Cathy knows everybody.

I run a corporate blogging business which has been around for quite a few weeks now and provides a great deal of hope that some day we may do business with government, semi-government, public, private and intergalactic organisations. As for business contacts, I know Cathy.

So while she spends her days ruling the world for her clients, I spend mine writing blog material for potential clients. I work hard at it, and on occasions, when deep in meaningful word smithing, I ignore the phone because I don't want to disturb the creative flow.

"Why don't you answer your phone any more?" asked Cathy.

I tried to explain the need for prioritising creation over conversation. I have a business partner whose job is to sell our blogging service. My job is to write, and I can do it more effectively when uninterrupted. Cathy was silent for a moment so I added, "You can always email me," I said. "I prefer emails to phone calls anyway."

Oops. That's when she accused me of being Gen Y. Huh? "Because," she said, "Gen Y people prefer social media and texting to phone calls."

I still don't know whether to say thank you or argue. How Gen Y am I? How Gen Y are you?

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I am in business

March 3rd 2009 06:52
home businessman

Like many people, I suppose, I have dreamed about the freedom of working for myself. Self-sufficiency and the exhilaration of knowing that I will never have to answer to a boss again - how hard can it be?

Like many people, I suppose, I dreamed on without taking the plunge, intimidated and not a little afraid of the risks and the responsibility.

Call me the original ideas man. Some of my ideas are good ones (I think), some of them may even make sense from a business perspective. But I was, it appeared, destined to be an armchair entrepreneur.

All that changed recently when I met a man at a party. I learned that he had worked in IT and telecoms, areas allied to a business idea which had been fermenting, quietly, in my brain for some time.

Over a beer, I got talking about my idea. He listened, asked a couple of pointed questions, made some comments which demonstrated that he understood my idea exactly, and then said, "Let's do it."

This man has more energy than your average nuclear power station. I met him just over two weeks ago. We now have a registered business, a web page under construction, a corporate blog with its first three posts, and a plan.

The plan is never to work for a boss again.

I am in business.

What is it? Please bear with me and come on a little adventure trail to find out. The next step is here.

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